If you’re tired of having cookie cutter content on your LinkedIn profile, content that sounds like Charlie Brown’s teacher (wha, wha, wha), content that feels as generic as a frumpy uniform, then you’re in the right place.
You might wonder whether you have the substance to populate a LinkedIn profile with a strong brand. You do. It’s there. And together, we’ll uncover it.
I’ve worked with clients who were forced to create a profile because their company was demanding it. The fact that the company paid for the profile to be written didn’t make it any more palatable to the reluctant and anxious.
Concerns about LinkedIn are many. Here are some of the hesitations that people have:
- Identity theft and personal security
- Sounding arrogant and inflated
- Sounding lame and lost
- Looking sparse and without substance
- Seeming to be disjointed (all over the place), old, outdated, a job hopper, too long unemployed
We can talk about all of these concerns as well as any others you have. We can adapt your profile to suit you and your goals, to mask your vulnerabilities, to amplify your strengths, and to move towards where you’re going.
That’s actually the biggest misconception about LinkedIn out there: LinkedIn is not a comprehensive chronology of where you’ve been. It’s not an obituary. It’s a marketing tool, the focus is on where you’re going, not where you’ve been. As a result, we’re VERY selective about what we include and what we left out, what we highlight and what we minimize, what we emphasize and what we breeze over. Together, we’ll make strategic decisions about both the scope of your profile and the details.
Also, if you’re worried that no one understands your work because of the technical, scientific, or esoteric nature of your profile, fear not. As an English major for my first degree, I promise you I don’t know the nuances of your profession. In fact, there’s a good chance, I have no idea about even the broad brushstrokes of your industry.
Here’s why that doesn’t matter: some of the people reading your profile will be recruiters and HR professional who share my limited understanding of your world, and your profile has to reach them. You know what matters to the technically savvy, the scientifically proficient, and the inside elite in your industry, and you can supply that information. I’ll supply the questioning that will elicit responses from you to explain what you do in laymen’s terms so that you reach the other readers of your profile. Together, you and I will construct a profile that reaches everyone. Together, we’ll make your profile a grand slam. Together, we’ll make it compelling, optimized, and substantive.
Ultimately, what you’re about to embark upon is a partnership. I know LinkedIn. I know its tricks. I know its limitations. I know the workarounds. I also know how to elicit relevant information from you so that your personality shines in a way that illuminates your fit for the position you seek or the clients you want to land. I know how to encapsulate your brand succinctly and weave it through your profile. I know how to walk the line between just enough detail for someone to get a taste of who you are while protecting your privacy, remaining professional, and conveying competence.
Let’s set up a time to talk. Hop on my calendar for a free discovery call to learn about whether we’re a good fit. See below for some sample LinkedIn profiles that I’ve written.
My LinkedIn profile is now an authentic expression of me professionally.
I recently left a 15-year career at a corporation to journey out on my own as a consultant. I found myself getting stuck on updating my LinkedIn profile – what exactly should I say about myself and how should I say it? I didn’t want the normal boring “resume” style entry (which wouldn’t give potential customers a sense of whether they would like working with me), nor did I want to come across as too wishy-washy and not communicate measurable accomplishments.
Working with Maggie on my LinkedIn profile was beneficial in several ways. First, she beautifully translated my corporate experience and my vision for my consulting into a story that expresses to potential clients who I am and how I can help them. Secondly, her clear feedback also helped me refine my elevator pitch – I learned from her what makes sense to others about my story and what needed to be clarified. And finally, unexpectedly, the process itself of telling my story to Maggie – and then seeing it reflected by her back to me in writing – gave me a renewed confidence in what I have accomplished so far in my career and what is possible for me in the future.
I couldn’t be happier with the results of working with Maggie – my LinkedIn profile is now an authentic expression of me professionally, written in a way to help me positively stand out from the crowd and directly support me in achieving my business objectives.
After working with Maggie, I saw an immediate uptick in my traffic to my profile
I recently finished my MBA and was looking to make a transition in my career. I was hitting roadblocks with my search. I have always had an easier time expressing myself face-to-face as opposed to through words. My lack of being able to do this had kept me back from numerous opportunities even though I was well connected within my industry. I knew I needed someone to help me focus my career accomplishments to open doors to more opportunities.
I hired Maggie to help better express my work experience through my LinkedIn profile. Through working together, she helped me flush out ideas and experiences that I often overlooked as being key accomplishments in my career. She was able to craft my words in a way that better express what I had done in a way that I could even do myself. Maggie also gave me key insight into how recruiters search LinkedIn for candidates along with what details they look for in profiles and resumes. This insight gave me a renewed sense of confidence that no opportunity was out of my reach.
After working with Maggie, I saw an immediate uptick in my traffic to my profile. I was getting a lot more visibility to recruiters and key decision leaders who had often overlooked me in the past. I was getting approached about amazing job opportunities that previously I thought were out of my reach. I was amazed at the results of what came out of our sessions.
Karen Yankovich, Social Media Marketing Expert:
Maggie knows LinkedIn inside and out
Maggie is one of the best writers I know, and as a social media expert, I’ve worked with many people with varying skill levels. She can capture branding, personality, and superpowers with just a few clicks of her mouse and keystrokes on her keyboard. She knows LinkedIn inside and out, and she’ll easily optimize for keywords, point people exactly where they need to go for strategy, and point out hidden tricks for finding their way in no time.
When we’re done with your resume, I have some goals for you:
- I want it to represent the best of you and what you bring to the job you’re seeking. With the branding that we develop, you’ll be much more than a faceless mix of skills inside an Applicant Tracking System (ATS). You’ll have content that demonstrates your essentials qualities (don’t worry if you have no idea what makes you stand out – we’ll get there!).
- I want you to be able to customize your resume for every submission, ensuring that your resume is optimized for keywords, formatted correctly for Applicant Tracking Systems, and honed to demonstrate a strong fit for the position you’re seeking. No more spray and pray approaches to submitting for jobs. It’s all about demonstrating that you’re a clear fit.
- I want your resume to function on 2 levels: skimmability and substance. Most of the people who read your resume will skim it for 5-6 seconds (I know it’s lame – it’s sad that we have such short attention spans, but it’s the bald truth that we have to address), so it needs to be easy for readers to recognize the essence of your fit for the position you’re seeking. Then, they’ll go back and read it for substance, so it has to win on that front as well. We’ll get accomplishments and strong language in there to showcase you at your best.
I’m going to want to see a current version of your resume before we dive into the specific of what’s needed, so set up a time for us to talk and we’ll take a look at what you’ve got already (no matter how old it is!).
If you have a boilerplate cover letter that you use for every submission, you’re missing out on a huge opportunity to underline your fit the position you seek. Here’s the fundamental paradigm shift that’s necessary when you craft a cover letter: it’s not about you. That’s right, the cover letter isn’t about you and your background and your credentials. It’s about the job you’re seeking and how well you fit in that role. You start there: with the job description.
Almost everyone who writes a cover letters starts with themselves, their strengths, their accomplishments – that’s useful but on the bull’s eye of landing an interview, it’s on the outer layer of hitting the target.
Let’s take a look at your draft cover letter and talk strategy about how to dial up its effectiveness.
Thank You Notes
There are three key purposes to a thank you note:
- Appreciation for the interviewer’s time and the opportunity to discuss the position
- Something specific about the interview panelist and the role that person fills – how you’ll meet their expectations in the position if you’re selected (and, ideally, make that person’s job easier)
- Your continued interest in the position
The eseential ingredients of a thank you note include:
- Customization (no cookie cutter content)
- Clean-up of any errors that you made during the interview
- Emphasis of your enthusiasm and fit for the role you’re seeking
Let’s get a template ready for you to use after your interviews so that you can quickly turn them around and impress the interview team.